Shenzhen Simphoenix Electric Technology Co., Ltd is a state-certified private high-tech enterprise as well as a software enterprise recognized by Shenzhen Science and Information Bureau. Established in 2004, Simphoenix is mainly engaged in the R&D, production, marketing and service of industrial control product. Main product covers inverter, servo driver, PMSM, PLC, HMI, etc. Nowadays, Simphoenix has more than three hundred employees and the sales network covers whole country and other more than 60 countries and regions.

With the vision to be an excellent automation product and solution provider, Simphoenix is dedicated to boosting core competitiveness through continuous increasing investment on R&D and optimized layout so as to keep pioneering and innovation in the professional technologies. Based on the technology with independent intellectual property rights, Simphoenix strives to offer satisfied product, solutions and initiative value-added service for customers. Now Simphoenix product has been widely applied in the field of machine tool, plastics, crane, building, textile, cable, air compressor, water supply, HVAC, food and printing machine.

With the mission to create value for customers, Simphoenix is always committed to upgrading business structure in response to market changes, simplifying working flow to realize inner management innovation, building environment that employees are able to have intellectual discussion. Based on the field of industrial control and new energy, Simphoenix strives to be a reliable and respectable automation brand.

History

2019

2019 the Most Influential Brand in the Field of Motion Control
2018

CA200 series servo drive won CAIMRS Innovation Award

Won Potential Brand Award in the Field of Motion Control

Identification of Guangdong Industrial Robot and Intelligent inverter Engineering Technology center
2017

CMCD Most competitive brand

E580 won CAIMRS Intelligent control product award
2016

CA100 Servo won CAMRS Innovation Awards

TOP10 Brand in China VFD market

Officially opened updated CRM
2015

New logo released

New Chinese Website a new on-line
2014

Obtain CA100 high performance servo and servo motor industry fund

Customer-oriented Magazine Voice of Sunfar and internal magazine Sunfarers released

Factory extended
2013

Pair trawling chamber established

Acquisition of motor product line

Listed into the first Talent Housing Enterprise Directory
2012

Pass reexamination as a national high-tech enterprise

Launch PDM (product data management) system

Set up EMC (electro magnetic compatibility) laboratory

Establish servo program

Obtain two patents for invention?
2011

The headquarter was moved to Nanshan Science and Technology Park

The factory was relocated to Gushu Huichao Industrial Zone, Xixiang, Baoan District

Employed five German fully automatic production lines, creating a production site with annual output of 500 million

EHR human resource management system was formally used.

CRM customer relationship management system was formally used

11 protected patents (including 1 patent for invention, 3 patents for utility models and 9 patents for design) 5 software copyrights

V360 and A510 series products were certified by CE

Obtained RMB 5 million financial aid by Shenzhen Development and Reform Committee for photovoltaic grid-connected micro-inverter engineering laboratory
2010

Annual sales income over RMB 100 million

National high-tech enterprise

Shenzhen famous brand

8 patents protection (including 1 patent for invention, 3 patents for utility models, and 4 patents for design)
2009

Obtained 9 protected patents (including 3 patents for invention, 4 patents for utility models and 2 patents for design)

Obtained 6 software copyrights

E300 products were verified by CE certification

Financially aided by Technological R&D Plan (three new categories) of Shenzhen Scientific and Technological Research and Development Fund

Top 20 Energy-Conversion and Environmental Protection Benchmarking Enterprises in Shenzhen

Financially aided by the National Development and Reform Committee for High-end Inverter Industrialization
2008

OA office automatic system was successfully launched

Passed SGS certification

Formally engaged in foreign trade export business

Financially aided for enterprise research and development investment by Shenzhen scientific research and development fund
2007

Software Enterprise

Hi-tech enterprise

Passed ISO9000 certification

E380 series products were verified by CE certification

China’s top ten brands of general

purpose Inverters in the inverter industry

Top ten domestic brands in China’s low-frequency inverter market
2006

ERP system was successfully put into use

7S was successfully promoted
2005

Introduced semi-automatic production line
2004

Shenzhen Sunfar Electric Technologies Co., Ltd was established

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Interpretation

New logo is a combination of an abstract phoenix formed by lines and the letter ‘Simphoenix’ which is our company’s name for short. It is overally vivid and significant. ‘Phoenix’, king of birds, which represents a spirit of constant pursuit and improvement, also implicates our corporate culture of innovation and continuous improvement. The pattern above the company’s name is an abstract picture of a phoenix composed of several lines in helical shape to simulate a wing-spreading phoenix which is going to fly. The same pattern is also like the radiating sun symbolizing the wing of technology and spirit of innovation. The entire LOGO embodies our spirit of continuous innovation and improvement, with which we are sure to lead the automation industry to a new height.